Pavoncelli had the main offices of his firm in Naples. The activity of the firm was described as Banking House. The branch of Cerignola was run by one of the members of the family who administered thousands of hectares of land, all on the Tavoliere. 2500 hectares were allocated for the production of cereals 1500 hectares to pastures and another 2500 hectares divided between vineyards and olive groves. At the time it was considered a model farm and provided work for many workers and farmhands.
The motivations that guided their commitment were described as follows:

"In these troubled times when the noble sentiment of solidarity appears to be ever so strong and alive, providing work becomes a must, and cooperating for the benefit of one's own country a noble goal;
this in itself is our recompense and we don't wish for any other."

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